![]() ![]() ![]() Following a spontaneous fan-led social-media campaign, audiences started turning up in droves, and the film was subsequently reinstalled in many theaters and went on to enjoy a highly successful nine-week engagement. Initially released in 100 cinemas, “Heneral Luna” performed only modestly in its first week and was quickly withdrawn from more than half its screens. ![]() It’s worth noting the film’s remarkable turnaround at the domestic box office.
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